Over the last few years we’ve been hearing about an economic revolution widely characterised by the term “disruption”. Amidst all the chaotic discussion, business models have been going through some major changes. What kind?
The era of software as a service (SAAS), or the cloud, has been seeing the emergence of the “platform economy”. Here is a close-up on the star of the new economy: the middleman.
What exactly is a platform and what force is driving this organisational concept?The platform model, in a nutshell
Platforms seem to have reshaped the economic landscape and reorganised business dynamics. In economic terms, a platform functions as an intermediary that promotes both commercial and social exchange. It is an interface between supply and demand; its purpose is to facilitate traffic.