Marketplaces definitely have the wind in their sails. Guaranteed to speed the shift from brick-and-mortar to digital, they offer new hope to merchants, who just might take the plunge and create their own platform or join an existing one. 

Driven by growth from new revenue sources, marketplaces are adopting an attractive platform strategy that relies on a broader ecosystem of partnerships, which, with a solid foundation based on robust technological and operational architecture, should add to the success of platforms.