Sometimes retailers ask us suspiciously, “What do you mean, Retail Risk is free to attend?” Paul Bessant, Founder of the conference series, explains…
Unfortunately, we live in an age of cynicism.
And that’s probably because we have all felt lied to, or misled, by slick marketing campaigns over the years.
So, if we are promised something is “free” we ask, “what is the catch?” Or wonder if what we are now being “offered free” was actually worth anything in the first place!
After all, we are told, “There is no such thing as a free lunch.”
Well. Maybe there is…
Sometimes retailers ask us suspiciously, “What do you mean, Retail Risk is free to attend?” Paul Bessant, Founder of the conference series, explains…
Unfortunately, we live in an age of cynicism.
And that’s probably because we have all felt lied to, or misled, by slick marketing campaigns over the years.
So, if we are promised something is “free” we ask, “what is the catch?” Or wonder if what we are now being “offered free” was actually worth anything in the first place!
After all, we are told, “There is no such thing as a free lunch.”
Well. Maybe there is…
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