For eCommerce retailers of all geographies, sizes and stripes, the world has become their marketplace. As such, it promises limitless scale and opportunity, most of which has focused on the B2C side of the ledger. But for B2B companies, the same promise exists. B2B marketplaces can connect companies across borders, and have also created direct relationships between retailers and wholesalers, especially in the wake of the pandemic.

But for the unaware, global B2B trade has its hidden obstacles. Cross-border payments and trade regulations must be respected and integrated. And B2B transactions have traditionally been processed through dedicated billing and payment systems. But the number of payment schemes available multiplied by the countries involved can prove to be a big global headache.

Limonetik was created as a white-label solution to help firms streamline that emerging complexity on the global stage, via an API that aggregates multiple financial flows into one settlement, and supports these services with reconciliation and reporting tools. As CEO Christophe Bourbier told Karen Webster in a recent conversation, the realities and possibilities of B2B payments are an urgent matter for companies looking to enter the global marketplace.

For B2C retailers, open banking has made cross-border trade and payments a more transparent experience than just a year ago. Contrast that with the world of B2B payments, where no one is enjoying the antiquated, slow, confusing and opaque payments that currently define these spaces at present. The experience of doing something that should be simple, Bourbier said, like setting up a cross-border bank transfer, can be a certifiable “nightmare” for firms.

For eCommerce retailers of all geographies, sizes and stripes, the world has become their marketplace. As such, it promises limitless scale and opportunity, most of which has focused on the B2C side of the ledger. But for B2B companies, the same promise exists. B2B marketplaces can connect companies across borders, and have also created direct relationships between retailers and wholesalers, especially in the wake of the pandemic.

But for the unaware, global B2B trade has its hidden obstacles. Cross-border payments and trade regulations must be respected and integrated. And B2B transactions have traditionally been processed through dedicated billing and payment systems. But the number of payment schemes available multiplied by the countries involved can prove to be a big global headache.

Limonetik was created as a white-label solution to help firms streamline that emerging complexity on the global stage, via an API that aggregates multiple financial flows into one settlement, and supports these services with reconciliation and reporting tools. As CEO Christophe Bourbier told Karen Webster in a recent conversation, the realities and possibilities of B2B payments are an urgent matter for companies looking to enter the global marketplace.

For B2C retailers, open banking has made cross-border trade and payments a more transparent experience than just a year ago. Contrast that with the world of B2B payments, where no one is enjoying the antiquated, slow, confusing and opaque payments that currently define these spaces at present. The experience of doing something that should be simple, Bourbier said, like setting up a cross-border bank transfer, can be a certifiable “nightmare” for firms.


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