Last year, Forrester anticipated that B2B e-commerce would reach $889 billion by the end of 2017, making up 11% of the total of B2B sales in the US alone. The research firm also calculated the number of B2B buyers who would make at least half their purchases online in 2017 at 53%, up from 32% in 2014. Frost & Sullivan, on the other hand, predicts that B2B e-commerce will reach $12 billion in 2020 as compared to $3.9 billion for B2C. This staggering rise proves that, on average, much more is spent in a B2B shopping cart than in a B2C one.
Driven by digital transformation and an ever-increasing number of corporate internet users, the explosion of B2B e-commerce follows the logical trend of business internationalisation and productivity.
New growth strategy for B2B players: e-commerce