Mathias Michelangeli, Senior Business Developer, Limonetik: By reinventing and smoothening the customer experience, mobile payment has become an asset for local commerce.
Digital technology has brought about one of the fastest transformations in society, causing change throughout all economic activity and in customer behaviour. Though ecommerce has adopted the new business models to satisfy consumer expectations and gradually expanded beyond borders, local brick and mortar commerce has not yet thrown in the towel.
Dealing with the problems of cross-border trading, such as the local specifics of payment, players in the world of ecommerce have had to adapt and expand their offering of payment methods. To complement the traditional credit or debit card, prepaid payment methods, e-wallets and mobile payment have been added.