Download our Step-by-Step Guide to Customer Adoption for B2B e-Commerce
Will you be ready?
Everyone knows that B2B needs e-Commerce. Winners digitize and losers close up shop. More manufacturers, suppliers and wholesalers are going online than ever before. The initial trickle of B2B websites has turned into a ﬂood.
In 2016, Forrester Research found that 25% of companies report that the web represents over half of their sales.
So now you’ve got a website, what’s next? In a Forrester survey of 120 B2B e-Commerce companies, 47% of respondents report that proﬁtability per online order is on the rise. This proves that digitizing can deliver on its promise of improved eﬃciencies. But these eﬃciencies will only be realized when you entice existing customers to go digital with you. While you are busy with digital marketing eﬀorts to acquire new customers, you must also encourage existing customers to use your website to improve their buying experience. This paper will oﬀer best practices to help businesses shift their oﬄine B2B customers to online purchasing.