If we think about the business models of the future, the marketplace is the front runner of today, especially considering the cross-border trade explosion happening as a result of globalisation. In Europe, for instance, 59% of the cross-border ecommerce market is already generated by online marketplaces, pointing out their efficiency in getting the multitude of small brands and retailers right in front of the consumer. Targeting both customers (buyers) and merchants (sellers), its key benefit is bringing increased convenience to end users and meeting their expectations.

Now, people spend more time than before to find goods and services online and compare different products and retailers – due to an increased usage of smartphones, the lack of opened physical stores during the lockdowns, an enhanced customer experience, among other factors. This leaves way for increased competition in this space. That is why merchants, marketplaces, and PSPs alike have to understand online shopping behaviours and preferences and why it is important to enable a smooth customer experience, know the key developments in the marketplaces space, learn about the regulatory frameworks worldwide, and ultimately adapt to cross-border commerce in order to thrive.
The Marketplaces & Platforms – Getting Payments Right eBook is extremely relevant for all the players in this space that want to gain a comprehensive view of this successful business model. The materials encompassed in this eBook, the result of a collaboration between Limonetik and The Paypers, provide an overview of the main challenges and opportunities that might arise for the parties involved, with the aim of helping them succeed.

The contributions from the eBook are divided into four sections, with the aim of revealing sharp insights when it comes to the key marketplace developments (presented by Limonetik and Be | Shaping the Future), the main pointers on how to set up a marketplace (provided by Syrtals and Limonetik), the voice of the industry (via two interviews with Deliveroo and Marketplace Risk), and some of the most relevant players in the flourishing marketplaces space (via an infographic).

If we think about the business models of the future, the marketplace is the front runner of today, especially considering the cross-border trade explosion happening as a result of globalisation. In Europe, for instance, 59% of the cross-border ecommerce market is already generated by online marketplaces, pointing out their efficiency in getting the multitude of small brands and retailers right in front of the consumer. Targeting both customers (buyers) and merchants (sellers), its key benefit is bringing increased convenience to end users and meeting their expectations.

Now, people spend more time than before to find goods and services online and compare different products and retailers – due to an increased usage of smartphones, the lack of opened physical stores during the lockdowns, an enhanced customer experience, among other factors. This leaves way for increased competition in this space. That is why merchants, marketplaces, and PSPs alike have to understand online shopping behaviours and preferences and why it is important to enable a smooth customer experience, know the key developments in the marketplaces space, learn about the regulatory frameworks worldwide, and ultimately adapt to cross-border commerce in order to thrive.
The Marketplaces & Platforms – Getting Payments Right eBook is extremely relevant for all the players in this space that want to gain a comprehensive view of this successful business model. The materials encompassed in this eBook, the result of a collaboration between Limonetik and The Paypers, provide an overview of the main challenges and opportunities that might arise for the parties involved, with the aim of helping them succeed.

The contributions from the eBook are divided into four sections, with the aim of revealing sharp insights when it comes to the key marketplace developments (presented by Limonetik and Be | Shaping the Future), the main pointers on how to set up a marketplace (provided by Syrtals and Limonetik), the voice of the industry (via two interviews with Deliveroo and Marketplace Risk), and some of the most relevant players in the flourishing marketplaces space (via an infographic).


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