Payment strategy, a competitive challenge for marketplaces

Payment strategy, a competitive challenge for marketplaces

Online marketplaces are solidifying their historical role as middleman between local clientele and sellers from around the globe.

Boosted by the industry giants the Business model of Marketplaces has largely transcended its historical boundaries to embrace almost all sectors of activity, BtoC as well as BtoB. Challenges are huge for marketplaces: local payment methods to connect, conversion rate, regulation, financial reconciliation, traceability of transactions…

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