Christophe Bourbier, a genius who create Limonetik
Christophe Bourbier invented the concept of Limonetik quite by accident but it appears that that was a happy accident. Now, the solutions proposed by his creation are used by numerous online sellers and buyers and offer several advantages.
What is Limonetik made for?
Limonetik, created by Christophe Bourbier, shortens delays of means of payment connexion for sale website if needed by involving the PSP. Facilitator of cross-channel payment, Limonetik helps merchant site make alternative payment instruments available for the clients. Limonetik’s business is the creation and roll-out of e-means of payment made for improving the payment experience and optimizes the entire build customer loyalty.
Christophe Bourbier, cofounder of Limonetik
Limonetik was cofounded back in 2007 by Christophe Bourbier. After graduating from the University of San Diego in California with a masters degree in business and international relations, Christophe followed his passion and got immediately involved in entrepreneurship. He founded Limonetik after being frustrated by how he was not able to spend the money given to his Internet wedding list at online stores. This led him to research the market and realise that, although payment methods do were multiplying, the number of ways you can pay online is actually very small. Christophe realised that there was a business opportunity here to put that right.
The philosophy of Christophe Bourbier
Christophe Bourbier immediately saw that there was indeed an opportunity to create a platform that would not only enable the use of a far wider variety of payments, but would also enrich the experience of the visitor. The key to the success of the Limonetik project, however, was to ensure that the complexity of all of the connections between disparate systems was hidden not only from the user but from the merchant as well. This was vital because if the system was too complex, expensive or time consuming to implement, then it simply would not succeed. Likewise, any complexity introduced to the consumer could result in more abandoned carts and decreased sales.
The genius of Christophe Bourbier and the Limonetik team
Making the complex simple is really what Christophe Bourbier and Limonetik are really all about. Only by achieving this will the solution reach its target audience and benefit both the consumer and the merchant to the fullest degree. The world of online retailing is complex and demanding enough, so any solution must not add to this but instead simplify payment flows and enhance both the user experience and the sales opportunities of the merchant.
A new approach to payment pages from Limonetik and Christophe Bourbier
At Limonetik, Christophe Bourbier and his team see the payment page as a sales opportunity. They understand that up to 68% of potential customers do not complete their shopping cart and the Limonetik solution has been created to tackle this issue. The personalisation reassures visitors that they are on the right site and the rapid access to support staff is reassuring. Instant offers reward their loyalty and a smooth and easy payment process, with the preferred payment methods available, means that they are far more confident in their purchase and more likely to complete their purchase, resulting in more satisfied customers and more sales.